Pricing your online course correctly can make the difference between high sales and low conversions. Set the price too low, and you risk undervaluing your expertise. Set it too high without the right positioning, and potential students may hesitate to buy. The right pricing strategy maximizes enrollment, profitability, and perceived value. In this article, we’ll … Read more

YouTube is one of the best platforms for selling online courses. With over 2 billion monthly users, it offers a massive audience actively searching for educational content. Unlike social media posts that disappear quickly, YouTube videos have a long lifespan, attracting students months or even years after publishing. If used correctly, YouTube can drive consistent … Read more

Content marketing is one of the most effective ways to attract potential students, build trust, and increase course sales without relying solely on paid ads. By providing valuable content, you can position yourself as an expert and guide your audience toward enrolling in your course naturally. In this article, we’ll explore how to create and … Read more

Course co-production can be a highly profitable strategy, but if not managed correctly, it can lead to delays, financial losses, and partnership conflicts. Many co-producers overlook critical details, leading to miscommunication and inefficiencies. In this article, we’ll explore the most common mistakes in course co-production and practical strategies to avoid them, ensuring a smooth and … Read more

Managing payments and revenue distribution manually in a course co-production can be time-consuming, error-prone, and even lead to conflicts. Automating these processes ensures transparency, efficiency, and accuracy, allowing both the producer (content creator) and the co-producer (marketer, strategist, or investor) to receive their fair share of profits without delays or disputes. This article explores how … Read more

As course co-production businesses grow, managing content creation, marketing, and student engagement becomes more complex. AI and automation tools can help streamline workflows, reduce manual effort, and improve overall efficiency. This article explores how AI and automation can optimize course co-production, making it easier for both the producer (content creator) and co-producer (marketing & operations … Read more

High-ticket online courses offer a unique opportunity to generate higher revenue per student while providing premium content and personalized support. Unlike low-cost courses that require a high volume of sales, high-ticket courses focus on delivering deep transformation and exclusive value, often priced at $500 to $5,000+. In this article, we’ll explore how to create, position, … Read more

Pricing an online course is one of the most important decisions course creators face. Set the price too high, and you may struggle to attract students. Set it too low, and you risk undervaluing your expertise and leaving money on the table. The right pricing strategy balances perceived value, market demand, and profitability. In this … Read more

Email marketing is one of the most powerful tools for selling online courses because it allows you to nurture leads, build trust, and convert potential students into buyers. Unlike social media, where algorithms limit reach, emails land directly in your audience’s inbox, making it a high-converting and reliable sales channel. In this article, we’ll cover … Read more

Creating and selling online courses is a lucrative business, but there are different ways to approach it. Some entrepreneurs prefer to produce courses independently, handling everything from content creation to marketing. Others opt for co-production, partnering with experts or marketers to split responsibilities and profits. But which method is better? The answer depends on your … Read more