Launching a co-produced online course requires careful planning, coordination, and execution to maximize sales and student engagement. Since both the producer (content creator) and the co-producer (marketing & operations expert) contribute to the project, it’s essential to align strategies for a successful course launch. This article will cover step-by-step strategies to optimize a course launch … Read more
LinkedIn is one of the best platforms for selling online courses, especially in business, marketing, finance, and career development niches. Unlike Instagram or Facebook, LinkedIn users are actively looking for ways to improve their professional skills, making it an ideal platform for course promotion. In this article, we’ll explore how to use LinkedIn to market … Read more
In a course co-production partnership, disagreements and conflicts can arise due to miscommunication, differences in expectations, financial disputes, or changing responsibilities. Handling these issues effectively is crucial to maintaining a productive and profitable partnership. This article will guide you through best practices for managing disputes and resolving conflicts in course co-production, ensuring a fair and … Read more
Providing high-quality student support is essential for the success of any co-produced online course. Since both the producer (content creator) and the co-producer (marketing and operations expert) are involved, it’s crucial to establish clear support processes to ensure a smooth experience for students. This article covers how to structure, manage, and optimize student support to … Read more
Webinars are one of the most effective ways to sell online courses because they allow you to build trust, engage with potential students, and demonstrate the value of your course in real time. Unlike traditional sales pages, webinars provide an interactive experience that helps overcome objections and drive immediate enrollments. In this article, we’ll cover … Read more
Live streaming is one of the most effective ways to sell online courses because it allows real-time engagement, trust-building, and direct interaction with potential students. Unlike pre-recorded content, live sessions create a sense of urgency and exclusivity, making people more likely to take action immediately. In this article, we’ll explore how to use live streaming … Read more
A well-crafted sales page can make or break your course sales. Even if you have an amazing course, if your sales page doesn’t communicate its value effectively, potential students may hesitate to enroll. A high-converting sales page guides visitors through the decision-making process, overcomes objections, and motivates them to take action. In this article, we’ll … Read more
Negotiating profit splits in a course co-production partnership is a critical step to ensure fairness, transparency, and long-term success. Since both the producer (content creator) and the co-producer (marketer, strategist, or investor) contribute differently, the revenue distribution should reflect each party’s role, investment, and effort. In this article, we’ll explore how to structure and negotiate … Read more
Creating an online course is just the beginning—marketing it effectively is what determines its success. Without a strong marketing strategy, even the best courses may struggle to attract students. To maximize sales, course creators need a mix of organic and paid strategies to reach the right audience. In this article, we’ll explore proven marketing techniques … Read more
Creating an online course takes time and effort, but the work doesn’t stop after launching. To maximize your reach and sales, you should repurpose your course content into different formats. This allows you to attract new students, keep your marketing fresh, and leverage multiple platforms without creating everything from scratch. In this article, we’ll explore … Read more