Matteo FerraroMatteo Ferraro

I am a copywriter specializing in Digital Marketing with a degree in Advertising. Passionate about creating compelling content, I craft engaging copy that boosts brand visibility and drives conversions. With expertise in SEO, content strategy, and persuasive writing, I help businesses connect with their audiences and achieve their marketing goals.

How to Repurpose Your Course Content to Increase Sales

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Creating an online course takes time and effort, but the work doesn’t stop after launching. To maximize your reach and sales, you should repurpose your course content into different formats. This allows you to attract new students, keep your marketing fresh, and leverage multiple platforms without creating everything from scratch. In this article, we’ll explore … Read more

How to Manage Course Content Creation Between Producer and Co-Producer

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Effective content creation management is essential in a course co-production partnership to ensure high-quality lessons, smooth collaboration, and an engaging learning experience for students. Both the producer (content expert) and the co-producer (marketing and strategy expert) must work together efficiently to deliver a structured, valuable, and market-ready course. In this article, we’ll explore best practices … Read more